States United States launched 11 joint Sharp LCD price cuts “crazy” – GOME Electrical Appl by hi joiney
Golden Week arrival ushered in another appliance sales season. Home appliance chain stores as Golden Week, the largest home appliance market is the most intuitive platform for all sectors in the near future also been widespread concern. The depth of its resources, the integration of the formation of the current strong sellers, popular attention the industry, Gome Home Appliances Market in Guangzhou as the vane, its every move in the golden week would bring far-reaching and significant impact on the market.
It is reported that the United States this year 11 countries will be main TV, communications and 3C products. Among them, the Sharp 52-inch LCD in the States United States the world’s first sales for just 19,990 yuan, the National Day this year will undoubtedly be a large household appliance market, shocking event. States United States once again down across the board price of flat-panel LCD TVs, the biggest beneficiaries are the consumers of course.
Huang Jinzhou Guo US joint venture, China-made color TV sets across the board price cuts
Several days, the flat-panel TV News related news after another, while "gold 9 silver 10" approximation, home appliance industry has shifted from the off-season sell well. As the Olympic Games effect may influence the price of color TV this year, particular concern. I visited the urban consumer electronics market, the home appliance stores, as well as color TV manufacturers in pursuit of market share already have resorted to every means to grab the opportunities the National Day Golden Week.
High definition, large screen will become the dominant
According to Sino Market Research, forecast, based on the tremendous consumer enthusiasm for the Olympic Games, and the advantages of high-definition flat-panel TVs, flat-panel televisions in China in 2008 requirements will result in 22 percent of the additional increment; higher resolution and more large-screen flat-panel TV demand will be two of direction, will be "11" season theme.
With the expansion of market scale, the whole production costs are lower, large-size flat-panel prices will be down to the consumer the right psychological price. Together with consumers to increase awareness of large-screen flat-panel and Olympic opportunity, no doubt the market will arise in the future to a large flat screen, high definition progressive. More than 42 large-size TV will become the new darling of the market.
Sharp fell to 19,990 yuan of 52-inch LCD
Increased market reshuffle
National Day period, the country targeting the U.S. market, the joint high-end LCD TV Sharp, underwriting customized by means of an exclusive monopoly of the new Sharp 52-inch LCD of the world’s first sale rights, and stunning the industry is that the market price as high as 32,990 yuan of 52-inch Sharp LCD prices, the United States in Guangzhou, China fell to 19,990 yuan of sales terminals. According to the U.S. official said China, Guangzhou, China and the U.S. consumer market with strong potential to occupy a nearly 52-inch Sharp color TV sets supply in order to deal with the Golden Week of Guangzhou TV consumer market.
United Nations, the United States first started
Sharp’s high-end brand price cuts war, obviously provoked a wave of price cuts this 11 color TV. Then a chain reaction of a color TV price cuts will be staged at the same location as the same with the Sharp, some foreign, joint venture products, such as: Sony, Samsung, LG and other high-end brands to be followed up. Tide sounded 11 price cut, a significant price cut off the National Day LCD TV fierce price wars, which were mostly price cut of 10% -20%, while the model is covered by 32-inch LCD TV, 37 inch, 40-inch, 42- inch, 46 inch, 47-inch and 52 inch is almost full line of products. States United States during the National Day, 46-inch, 47 inch LCD joint venture products will be reduced to 14,990 yuan; 42-inch LCD prices dropped to 12,990 yuan joint venture; view of the strong price reduction big screen situation, 37-inch, 32-inch LCD is also forced to cut prices to the market.
Price cuts as a joint venture brands, is also resorted to new tactics of various domestic forced to respond to a series of large color TV price cuts linked performed immediately, store in the States United States made the 46,47-inch LCD TVs will also be reduced to 7,990 yuan; 42-inch drop to 5990 yuan. TV domino effect, giving rise, looking 11 color TV market price cuts the wind goes without saying that consumers can get the actual benefits of market competition.
By the National US-driven high-end foreign brand LCD price cuts storm, undoubtedly the tranquil color TV markets a reign of terror in the new round of reshuffle in the market, the market share of domestic brands will continue to trend lower more pronounced. According to experts, domestic brands are still capable of in the 51 period accounts for 20% market share, but during the National Day may fall 10%.
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